Joel Gascoigne says startups should make a real landing page that explains the problem you’re trying to solve, instead of the trendy new “viral coming soon” pages that are popping up everywhere.

But an even better point in the article is that you should *engage in conversations* with the people who actually give you their email so you can learn whether the thing you’re building even solves their problems.

joelgascoigne:

“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” - Mark Twain

When you’re building a startup, it’s very important to question assumptions. I think one of these assumptions which needs to be questioned is the initial few steps people normally take…